Dubai, UAE · Middle East & GCC

Where Strategy
Meets People.

Pivot HR Advisory is a premier HR consultancy led by Ghada Salah Sabry — a CHRO, Board Member, and certified Executive Coach with over 25 years of transforming organisations across the UAE and Middle East.

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Years of Experience
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Employees Across Organisations
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Kaizen Events & Workshops
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Leaders Certified
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Years in HR
Leadership
About the Founder

Ghada Salah Sabry

As a transformative Chief Human Resources Officer and Board Member, Ghada has dedicated over 25 years to leading enterprise-wide HR transformation for multinational corporations and high-growth family-owned conglomerates across the UAE and the Middle East.

Recognised as a trusted strategic advisor to CEOs and boards, she has a distinguished record of architecting and executing high-impact Emiratisation programmes that deliver measurable outcomes — spanning Dulsco, Americana Restaurants, and Al Batha Engineering.

A certified Lean Six Sigma Master Black Belt, PMP, and Certified Professional Coach (CTA-CPC), Ghada combines operational rigour with human-centred leadership to build future-ready organisations.

CHROBoard MemberExecutive CoachPMPLSSMBBCIPDEMCC EQA PractitionerEmiratisation Strategist
Work with Ghada
What We Offer

Services & Expertise

A comprehensive suite of advisory, consulting, coaching, and training services designed to transform your people strategy and organisational performance.

Emiratisation Strategy & Governance

End-to-end nationalization frameworks that embed accountability into leadership structures and deliver measurable outcomes.

  • Nationalization policy design & compliance
  • Emirati talent pipeline architecture
  • Internship & graduate programme design
  • Leadership accountability & KPI integration
  • Retention & engagement frameworks

HR Transformation & Change Management

Architecting and executing enterprise-wide HR transformation programmes that align people strategy with business vision.

  • HR operating model redesign
  • Post-merger HR integration (PMI)
  • Change management & communication
  • HR PMO leadership
  • Culture harmonisation

Strategic HR Advisory

Board-level counsel on workforce strategy, talent risk, and organisational readiness for CEOs and executive teams.

  • Board & CEO advisory on human capital
  • Workforce planning & predictive analytics
  • Talent risk assessment
  • Organisational design
  • HR strategy development

Leadership Coaching & Development

Certified executive coaching (CTA-CPC, EMCC EQA) to elevate leadership performance and build future-ready leaders.

  • 1-on-1 executive coaching
  • High-potential Emirati talent coaching
  • Leadership framework design (CRAFT)
  • Succession planning & readiness
  • Mentoring programmes (IMC Accredited)

Training & Workshops

Bespoke, high-impact training programmes designed for HR professionals and business leaders across the GCC.

  • Emiratisation Programme Management Masterclass
  • Strategic HR Leadership workshop
  • Change management facilitation
  • Lean Six Sigma for HR practitioners
  • Train the Trainer programmes

Organisational Problem Solving

Applying Lean Six Sigma Master Black Belt expertise to diagnose and resolve complex organisational and HR challenges.

  • Lean Six Sigma process re-engineering
  • Kaizen facilitation
  • HR cost optimisation
  • Time-to-hire & efficiency improvement
  • Root cause analysis & diagnostics

Culture Engineering & EVP

Designing and activating high-performance cultures and compelling Employee Value Propositions that attract and retain top talent.

  • Culture diagnostic & design
  • Employee Value Proposition (EVP) development
  • Employee engagement strategy
  • Recognition programme design
  • Employer branding

Performance & Total Rewards

Redesigning performance management systems and compensation structures aligned to business outcomes and market benchmarks.

  • Performance management system redesign
  • Behavioural KPI & OKR frameworks
  • Compensation benchmarking & grading
  • Variable pay & incentive design
  • Rewards & recognition strategy

HR Technology & Digitalization

Guiding HR technology selection, implementation, and analytics to enable data-driven workforce decisions.

  • SAP SuccessFactors implementation advisory
  • Oracle HCM advisory
  • HR analytics dashboard design
  • HR tech selection & vendor management
  • Digital HR transformation roadmap
Track Record

Career Experience

CHRO & Board Member

Al Batha Engineering (Al Batha Group)
2022 – Present
Dubai, UAE

Led full-scale HR transformation for a 3,000+ employee engineering conglomerate with AED 8M+ HR budget, while serving as a Board Member.

Director of Employee Experience

Americana Restaurants
2019 – 2022
Middle East & Kazakhstan

Designed and led employee experience transformation for one of the region's largest F&B operators with 44,000+ employees across the Middle East and Kazakhstan.

Director of Operational Excellence

Dulsco Group
2016 – 2019
UAE & Qatar

Facilitated 50+ Kaizen events and workshops generating AED 2M+ in cost reductions; certified 500+ leaders in Lean Six Sigma.

HR & Compliance Manager

G4S
2014 – 2016
Middle East

Reinforced HR governance across a 10,000+ employee organisation. Applied Lean Six Sigma to streamline processes and reduce operational risk across the Middle East.

Senior Manager – HR Operations

Transguard Group
2009 – 2014
Dubai, UAE

Directed HR operations for a 60,000+ employee workforce. Developed talent management and succession planning frameworks ensuring business continuity. Led HR integration projects delivering AED 150K in annual savings.

Certifications & Credentials

Professional Qualifications

Certified Professional Coach
CTA-CPC | Coach Transformation Academy
EMCC EQA Practitioner
European Mentoring & Coaching Council
CIPD Certified
Chartered Institute of Personnel & Development
Lean Six Sigma Master Black Belt
Knowledge Academy, UK
PMP Certified
Project Management Institute, USA
Accredited Mentor
International Mentoring Center (IMC)
Board Member
Al Batha Engineering, Al Batha Group
SHRM Recertification
100 Professional Development Credits
Education
Master's Degree in Human Resource Management
University of Wales, Cardiff, UK
Bachelor's Degree in Commerce
Ain Shams University, Egypt
How We Work

The Pivot Approach

01

Diagnose

We begin with a rigorous diagnostic — understanding your organisation's unique context, challenges, and strategic goals before recommending any solution.

02

Design

Every engagement is bespoke. We design frameworks, programmes, and strategies that are tailored to your industry, culture, and maturity level.

03

Deliver

We don't just advise — we implement. Our hands-on approach ensures strategies are executed with rigour, and results are measured and sustained.

Why Pivot HR Advisory

Proven. Practical. Purposeful.

  • Board-level perspective combined with hands-on implementation expertise
  • Deep, proven Emiratisation experience across UAE's largest organisations
  • Certified coaching and mentoring credentials (EMCC, IMC, CTA-CPC)
  • Lean Six Sigma rigour applied to every HR challenge
  • 25+ years of measurable results across diverse industries
Get in Touch

Ready to Pivot?

Whether you are looking for strategic HR advisory, an Emiratisation framework, executive coaching, or a bespoke training programme — we would love to hear from you. Let's explore how Pivot HR Advisory can help your organisation thrive.

Location
Dubai, UAE · Serving the GCC & Middle East

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